We talk about content, optimization, and SEO tactics all the time, but your domain name continues to be an important factor in how visible your site becomes.
How you chose your domain and the way that it impacts your business is significant, and therefore it is right to brainstorm many options and consider a variety of ingredients when choosing how to name your domain.
For a long time many SEO companies recommended using keywords in your domain name.
Buying multiple domain names that highlighted the exact keyword you were targeting was common. This made a lot of sense since keywords in domain names were a factor in Google’s algorithm, and often when you received a backlink, the keyword phrase was a part of the anchor text.
While keywords in domain names are still helpful, recent Google updates have indicated that they no longer are as important a factor for page ranking as they previously were. Recent studies have shown that the EMD ranking and correlation have slipped significantly over the last few years for sites with keywords in the domain name.
That being said, if you have a domain name that describes your product, it is still much easier to find than a generic name. Furthermore, even if you use a specific domain name like drangiepeterson.com, it is not as effective as something more broad and descriptive like cosmeticsurgeons.com.
Perhaps the ideological change taking place is the need to recognize that a brandable name is just as important a keyword in your domain.
Using a memorable name is a great way to bring people in and have them come back to your site. Having a name that means something and says who you are gets to the point quickly and attracts the target audience. Your domain should not only be easy to remember, but simple to spell. If you can come off as confident and competent, it is excellent to seem like an authority on a topic. A site with just one or two words is best for users logging on using mobile devices, and again it makes the URL easier to remember. Finally, setting yourself apart from your competition by building a brand around a unique name, feel and vibe goes a long way towards marketing yourself as someone and somewhere people want to gravitate towards and engage with.
It is really easy to jump head first into search engine optimization, content generation, and making your mark. However, taking extra time and resources to pick the perfect domain is the SEO jump start that can benefit your business today, tomorrow, and into the distant lucrative future.
John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.
Receive a free SEO Report and Evaluation on your website.