One week a year the nation focuses its eyes on Augusta, GA. The Masters is unlike any other sporting event. While most events allow for wall-to-wall coverage, the premier golf tournament of the year restricts the amount of television coverage it allows. It has fewer commercials during its broadcast than any other sporting event, and does not cram in every last body that they can sell a ticket to. Being a private club gives Augusta National Golf Club the chance to outline whatever policies they want. It also focuses attention on the sport of golf.
An SEO company should recognize the opportunity that golf presents. Golf SEO is a legitimate strategy for companies to consider.
While you gaze at perfectly manicured azalea’s this week, and watch in awe as Tiger Woods and Rory McIlroy make a difficult course look easy, consider the commercial possibilities not only at Augusta National, but throughout the golf world.
Golfers represent a great customer base. They are an educated, affluent group of people with discretionary income.
Most are successful. All enjoy chasing around a little white ball on a perfectly sunny afternoon. Given a chance to learn how SEO works, golfers are likely to recognize the way golf SEO can benefit them.
Educated and affluent people look for ways to better themselves and their businesses. Search engine optimization is all about increasing visibility. An SEO company knows many easy ways to showcase a business and drive customers to their site.
Whether your industry is directly related to golf or not, finding clients among golfers is realistic. An SEO golf company is just like search engine optimization for any sector of business.
Obviously if you sell golf equipment or paraphernalia you want to target golfers. However, if you are a car company, a bank, or a fine dining establishment, golfer’s are likely to indulge in those luxuries too. Furthermore, golfers made their cash somewhere. An SEO company can be a partner with a golfer as opposed to somebody selling goods or services to the customer. It is also important to make sure that golf SEO is fully setup as the weather gets warm and players hit the course at the start of summer.
If you offer SEO services, and have an interest in golf, being a member of a club can pay dividends. Business is conducted on the course. Just like a networking seminar, or a lead that a colleague passes on to you, those who you interact with at the club become familiar with you and may partner with you. Whether a golfer is in high finance, owns businesses, or sells real estate, all of those sectors can benefit from SEO. Search engine optimization for golf takes the same marketing skills as attracting business with any company.
To make a long story short, don’t eliminate where and when you may find business partners. Making cold calls and following leads may lead to increased sales. Having a relationship with the club pro at your golf course, or getting to know the management at any local establishment can lead to friendship, working together, referrals, and financial health. Putting yourself in situations to succeed is half the battle when it comes to finding new clients.
Dave Friedman broadcasts basketball games at Winthrop University and has covered games in the NFL, NBA, MLB, and Final Four.
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