Even Scientists are Catching the SEO Bug: Science SEO is Here

June 5, 2013 By Leave a Comment
science seo

science seo

If you don’t believe that SEO is important and gaining in its scope, the latest piece of evidence comes from an unlikely source.

Science SEO is gaining traction and being encouraged by the type of agencies and publications that normally are considered very educational and not all that interested in gaining visibility.

Not only is SEO writing becoming a part of science journals, but it is changing the way and the topics that science writing focuses on.

On the Scientific American blog Khalil A. Cassimally reports that more and more science writing is being done specifically for the web.

SEO and SMO are becoming increasingly important in science writing.

His believes that gaining exposure and increasing readership if it doesn’t come at the expense of the quality and scope of writing is something that can be applicable to any business.

If science SEO is legitimate, and we have discussed how sports SEO, and dental SEO can be big business, the ultimate conclusion is that an SEO company can target just about any industry. What Cassimally mentions are small things that scientists can do in their writing to become more modern, but another option would be to continue producing content and have an SEO company work on the optimization.

It is important to remember that content is king when it comes to SEO, however, there are many other steps to creating buzz and improving visibility. While keywords, and certain titles that appeal to Google are a good start, an SEO company is going to go five steps past that to make sure that headline tags, title tags, image tags, backlinks, directory submissions, infographics, social bookmarking, and article submissions are all handled properly and optimized for the greatest potential audience.

It would be very easy, and likely more efficient for a scientist to pay a very small fee and have an SEO company manage their web presence while they could focus on what they do best and enjoy most, science.

This is the case for a lot of businesses. What is most interesting about Cassimally’s article is that a shift in getting work on the web and noticed has taken root in science. If science SEO is ready to explode, you better believe the same is true for just about every other field in the world.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

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Having an Event? Emphasize Event SEO to Maximize Visibility

May 8, 2013 By Leave a Comment
event seo

event seo

Planing an event is a major undertaking. The larger the gathering the more work it takes.

However, if you are SEO savvy, every step along the way should be an opportunity to create content. Your Event SEO is just as important as the event itself.

It is time to stop thinking of the process as a means to an ends and more of a step worth promoting and discussing. Your brand is every step you take, not just the final product that you produce. There is interest in how you get to the conclusion. Use people’s interest as a way to drive your SEO business.

Let’s say you are a part of a local real estate company in Charlotte, NC. You are having a guest speaker talk to a group of clients, prospective clients, and other people in the industry. You are going to send out invitations to 200 different people for an event at a local hotel. A cocktail hour will take place in conjunction with the event. Each portion of the event should be marketed on its own and collectively.

Creating and promoting a hashtag for your event gets the word out weeks and maybe even months before the big day.

You can drive engagement by encouraging people to tweet and otherwise mention your event. This can be done by using the branded hashtag frequently. Make mention when the flowers are purchased, arrive, and are displayed. Use the hashtag when invitations are selected, mailed out, received, and returned. The hashtag will only become popular if people see it and begin using it themselves. If you push it, people will respond.

In addition to the hashtag, every piece of the planing puzzle is content for a blog post. Write about how you chose the particular flowers, what the weather forecast looks like, how many different areas people are coming from, your excitement about the venue, the speakers, helping the community. If it is part of the process, write about it. People become more engaged and interested in events that appear significant. The bigger deal you make, the more important it seems, and the when you produce content, your SEO improves driving more eyes to your business.

During the course of your event it is important to continue being interactive. Mention attendees by name on social media and watch them respond and help you create buzz. Send frequent updates about the event, make sure to thank people publicly, and keep the hashtag going. The longer period of time you can stay relevant, the more people learn about your company.

When the event is over, blog about every aspect of it.

Creating content is a huge part of effective SEO.

Blog using photos, video, keywords, and don’t just summarize everything in one big post. Make separate posts on each element of the event. If you spend the time and money to put it on, you mine as well get the full value out of your event.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

Do you know what sort of content your site needs to grow? Follow socigen on twitter.

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Making the Media Your SEO Partner

May 1, 2013 By Leave a Comment

media seo

media seo

One of the best ways to generate quality backlinks is to have a newsworthy item.

Previously we have posted articles about how a major event like the Penn State scandal can cause buzz,  and the way that an effective press release  can earn the attention of the media. It is important to remember that an SEO company’s job is to increase visibility.

However, the media is not a businesses partner. A major part of effective SEO is promoting, pitching, and crafting the importance of what you are doing to organizations that can help get the word out.

A good restaurant review can be the difference between a new business succeeding or failing. Before a restaurant gets reviewed somebody at a local newspaper must determine it is worth trying. Just opening a business does not mean that the media is going to write an article or do a feature story that leads to increased knowledge of your business. A well known chef, a great location, or a compelling story however may attract attention.

SEO is about creating buzz.

This can be accomplished in a variety of ways. A large audience still watches television, reads the newspaper, and listens to the radio. News gathering agencies need stories to write about and broadcast. An SEO company needs to pitch stories understanding that they can get their message across so long as there is news worthy of reporting.

This leads to the question, what is actual news? The economy is a big deal. If your business is thriving, why? A media organization does not want to hear that by in large things are going pretty well. However, if you have numbers to support your claim that the business is growing, if your company is hiring new employees, or if you are now offering a new product or service that will impact the community then you have news.

Just like the boy who cried wolf, the media does not want to hear from you constantly unless you have something worthy of their consideration.

Similarly, you might always watch a certain channel’s news and love their anchors, but the people sitting at the desk are reading copy not deciding what goes on the air. Contact reporters that cover your field. Furthermore, develop relationships with those reporters by reading their stories, following them on Twitter and Facebook, and interacting with them when it is appropriate. Developing relationships as a means to improve your SEO is no different than networking with colleagues in any other walk of life.

Another way to improve visibility is by becoming an expert. Journalists must rely on people in the field to offer perspective of many issues. If you are an active blogger who has connections in business and can market yourself as an authority on a topic you can become someone the media goes to when they need a quote on a particular subject. If you can market yourself successfully as an expert the media vouches for your work and advertises your name and your interests.

In order to use the media to improve your SEO it is important to understand the media.

Their job is to report news. In doing so they may promote a business but that is not the reason for a story. When you write a press release or reach out to a reporter consider what news you have, how it impacts their audience, and what makes it viable. Use your knowledge and expertise as a tool and recognize it takes time to develop relationships. SEO can be a pursuit that requires patience. Using the media is an SEO strategy that takes time but can pay off with significant results.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

Do you know what sort of content your site needs to grow? Follow socigen on twitter.

 

 

 

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Google is the Yellow Pages of 2013

April 18, 2013 By Leave a Comment
Google is the Modern Yellow Pages

Google is the Modern Yellow Pages

It has come time once again to remind ourselves exactly what search engine optimization is.

J.C. Kendall wrote an interesting article on the topic recently  that makes a handful of good points. It is very easy to get caught up in SEO, or SEO services or an SEO business without remembering the larger concept. It is equally possible to become so ingrained in link building, image tags, title tags, and URL names that you forget why SEO is helpful. Simply put, SEO is a way to help your potential customers find you through search engines.

It is easy to understand how a lemonade stand works. You pick a busy intersection, have a couple cute kids hold up a sign that reads “Lemonade 50¢,” and wait for thirsty customers to buy a refreshing drink. SEO is the same concept.

Who are your potential customers and how do you make them aware of you?

It is easy to go off on a tangent and try to attract a broader audience. However, your business needs to be honest with itself about who your customers are and where your next account may come from. Recently we have highlighted dental SEO and golf SEO as potential clients. Ask yourself what your company does best, who that caters to, and how best to attract other similar strategic partners.

The tools of SEO are valuable to know.

Link building can enhance the profile of your business. However, you need quality links. A link on a site that doesn’t get traffic is not going to bring potential customers to you. Links must appear in places that your audience is going to see. If you own a plumbing business in Tulsa, OK, a link on the Washington Post website doesn’t do you a lot of good. Your content needs to be geared towards the customers and area that potential business partners traffic.

At times we think about Google, Yahoo, or Bing as larger than what they actually are. While indeed they are billion dollar enterprises, in most cases they are the modern version of the yellow pages. Instead of having a larger ad, a catchy phrase, or a fun graphic printed in a big book, your SEO is the way to stand out when a potential client types in “plumber + Tulsa.” Search engine optimization is the effort you put into your site that makes you stand out to a potential client.

Just like various tactics used to advertise in the yellow pages, there are many tools to SEO. In the yellow pages you could have an ad under “plumber” and another under “home repair.” You could use bold faced type, buy a larger ad, offer a coupon, have an 800 number, or offer testimonials. In SEO there is link building, or URL tags, or image tags, social bookmarking, guest blogging and so forth and so on.

Remembering the goal, and focusing on that audience is crucial to effective SEO.

Don’t get bogged down in the minutia. Who are you looking to reach and what will attract that person? SEO can be the difference in growing your business and remaining stagnant if you use it properly.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

Do you know the best time to post your blogs?  Follow socigen on twitter.

 

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Heading Tags Make Articles Easier to Read and Search

March 28, 2013 By Leave a Comment
Heading Tags

Heading Tags

It is very easy to get caught up in all sorts of SEO tips. In reality, search engine optimization is common logic.
Heading tags are important. But you don’t need an SEO guru to tell you that. It is easier to read an article with heading tags than an article without them.

If you are searching for keywords, if they are in heading tags then they will be easier to find.

SEO services range from content production, to all of the basics like image tags, social bookmarking, and the importance of backlinks. Each SEO strategy takes time to learn and implement, but none of the elements are rocket science, and heading tags might make the most sense of all.

When children learn how to read, the print in books is large and the chapters are short. Some books might work on certain vowel sounds while others are filled with pictures that help guide the young reader to words that describe the art. These are easy strategies to keep a child engaged and provide hints to getting through the lesson.

Heading tags are an adult version of a guide to the content.

The most basic heading tag is <h1>. This indicates the start of the first heading in an article. The heading tag </h1> ends the first tag.

If you are writing an article on why the Carolina Panthers are going to win the Super Bowl, and you have a few different arguments for why Carolina will come out on top, your first heading is probably going to be <h1> The Carolina Panthers are poised to win this year’s Super Bowl. </h1>. By labeling the thesis, and the subject of the story, as your first heading, you tell the audience and search engines exactly what you will be discussing in the article.

The second heading tag <h2> should be utilized for your first supporting argument.

If the first paragraph worked up to the heading the the Panthers would win the Super Bowl, perhaps the crux of your argument is quarterback Cam Newton is entering his third season. The second heading tag might be <h2> Cam Newton has learned a lot over two full seasons in the NFL, and he is now ready to lead Carolina to the Super Bowl </h2>. The paragraph will go on to talk about Newton’s stats, and why he is ready to lead the Panthers to the promise land.

The third heading tag <h3> is the next argument in your story.

Perhaps you think Mike Shula will be an improvement over Rob Chudzinski as Carolina’s offensive coordinator. <h3> New offensive coordinator Mike Shula already has a better rapport with the blossoming Cam Newton than Rob Chudzinksi ever had. This means as Newton arrives at the prime of his career, he is on the same page with his primary coach, and the Panthers are in great position to win the Super Bowl </h3>.  The paragraph could continue with information on Shula and why he will be an improvement.

In you outline your stories when you write, you are already using heading tags, just not formally applying them.

An outline should include a thesis, and supporting arguments. The thesis is heading tag one, and each supporting point is a subsequent heading tag. Most good arguments are going to be fairly concise. Having between one and five heading tags is valid so long as they fit in the article and make sense. Offering a heading for no reason benefits nobody and is frowned upon by search engines. The benefit of actually using the heading tags is simple, it makes the story easier to read for both the audience, and search engine algorithms. Everybody wins when heading tags are used effectively.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization. 

Receive a free SEO Report and Evaluation on your website.

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Third-Party Posting: Does Hootsuite Hurt Your SEO?

March 20, 2013 By Leave a Comment
Hootsuite

Hootsuite

Once upon a time when you wanted to make a post on a message board, you typed your thoughts, hit enter, and waited for a reply. With social media having taken off in the last few years, whether it be Facebook, Twitter, LinkedIn, or any other website that you frequent, it is time consuming to individually post on each of them, especially if you have multiple accounts or groups within any of the sites.

Hootsuite is a product I have used frequently at my SEO company. Hootsuite allows me to schedule posts, and will send them out to all of my social media accounts simultaneously. Recently I have been getting error messages when trying to make Facebook posts using Hootsuite.

I did some research on the topic, and what I learned is applicable to anybody frequently using social media.

More than a year ago Jonathan Smith noticed the same problem that I have had recently.

Facebook’s API was limiting the amount of posts he could make through Hootsuite.

In an interesting back-and-forth narrative, Jonathan was able to learn from Hootsuite that Facebook uses rate limiting that sometimes prevents users from posting. Hootsuite explained to Jonathan that when people communicate through Hootsuite to Facebook they’re going through a centralized server that parses the API calls. If you use a client like Tweetdeck, there is no centralized server, but rather the computer is communicating directly with Facebook’s API. In both cases rate limiting can occur. Hootsuite’s argument is that they are in a cloud, whereas going straight from an individual computer would provide more work every time you switch devices. Being in a cloud is beneficial, but rate limiting is an issue regardless of where it comes from.

Hubspot has an interesting discussion of why not to use a service like Hootsuite. They argue that third-party sites produce only one-third of Facebook “likes” than content published directly to the site.

Additionally, they found that content published through sites like Hootsuite produce 60-percent fewer clicks.

Hubspot concludes that while Facebook may not be negating the effectiveness of third-party sites on purpose (at one point it is suggested that EdgeRank, Facebook’s algorithm for what content becomes visible to users, was fixed to allow equal use to third-part sites), that they are weighing content published directly to their site more significantly than material that comes to their site via third parties.

The Clout Smiths make an interesting argument for getting around the problem that we have identified. Instead of spending the time to manually update all of your social media sites, and rather than using Hootsuite and potentially losing visibility, for a very small fee outsource posting to a personal assistant in a different country. Sure this sounds radical, but if time equals money, and posting is vital to your business, get some cheap help to maximize ROI.

Social media and algorithms from Facebook, and Google among others are constantly changing. While there is no great reason that they should be friendly to third-party sites, there is also no great explanation to what they gain from penalizing them. If you have the means to outsource posting, or can post individually, do so. If you can monitor the algorithms you will know when developments change and you are safe to post using Hootsuite. Finally, if you are a small office, and need to work efficiently, continue using Hootsuite with the knowledge that it might not be optimal, but it still enables you to distribute new content efficiently. While it is possible that you will lose some of the effect of positing individually, your targeted audience can still see your work. Finally, if you run into API issues, come back to the project in an hour or two and it will usually work. Hootsuite isn’t perfect, but sometimes it is the best option.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

Do you know the best time to post your blogs?  Follow socigen on twitter.

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Why Your Company Needs a Brand – Business Branding Pays Off

March 13, 2013 By Leave a Comment

 

Lauren Rupar

Lauren Rupar

As a graphic and web designer, I am a constant analyst of brands and company marketing. What you probably don’t know is: you are too. And more importantly: so are your (potential) clients.

Whether we realize it or not, we are all affected by the “look” of things. How your company, logo, colors, and products are presented — in ANY situation — is key to the success of your business.

When you go to the farmer’s market to purchase some fruit, how do you make your selection? Your eye scans the available produce and quickly analyzes which looks best. Then you pick one up, feel it, perhaps smell it, and check for bruises. Do you ever bother to pick up the one with the obvious bruise? Or the one with the worm hole on the side? Of course not. Your mind dismisses those options from the beginning.

The same is true of products and companies. Potential customers are more likely to “pick you up” if you look appealing at first glance.

Your colors, logo, and general branding are key to this success (or failure).

In some ways, how you brand your company doesn’t matter. The word “brand” literally means “identifying mark made by a hot iron,” as in the way cattle owners mark their herds. Every cattle owner has a unique symbol that is used to brand their cattle. They’re not fancy or creative — just unique and easy to identify.

While good branding does need to be aesthetically pleasing, in a certain sense it doesn’t really matter what your company logo looks like, as long as it is unique and easy to identify.

There’s nothing fancy about McDonald’s Golden Arches, and nothing about it says “buy a burger and fries here” but not a soul in the modern world doesn’t know what it means.

Often I hear people say: “So many companies have awful branding, or no branding at all and they are obviously succeeding.” To which I respond… but how much more could their business grow if they invested just a little (more) into their marketing? And, do you really know how much they’re succeeding? (From the outside they may seem successful, but who knows what the behind-the-scenes numbers might reveal.)

You cannot know how much business you’re truly missing out on when you’re missing good branding. Just a few hundred dollars invested into a good logo, a well-designed website and great product marketing can mean the difference between a semi-successful business that lasts a couple of years to a blow-out long-term business phenomenon.

Lauren Rupar established and runs J&L Studio.  Villanova educated, Lauren has been fascinated by digital creation for years. J&L Studio provides web design service and maintenance for individuals and small businesses

Filed Under: Graphic Design, Logo Design, SEO Marketing Tagged With: , , , , , , ,

Guest Blogging Improves Brand Visability

March 12, 2013 By Leave a Comment

 

guest blogging

guest blogging

There is little doubt that advertising works. Why would Coca Cola, McDonalds, and Nike be all over television if it didn’t pay off? However, advertising costs a lot of money. If you are a young company, with a limited budget, advertising might not be a realistic possibility. But that doesn’t mean you can’t get your name out. An SEO company knows that it takes time to generate content. Guest blogging is one method for doing so.

Producing material for someone else might seem counterproductive. However, guest blogging can attract a different audience than you normally reach, prove your expertise on a topic, attract new users, and serve as a free advertisement for your site and business.

If your business is new, even if you offer the best product on the market, reaching the public is difficult. Competition is fierce in most fields and getting your name out can prove difficult. Even if you do all the right things to promote your website, gaining traction and enticing an audience is not easy. SEO services like blogging, using keywords, utilizing social media, proper url tags, social bookmarking, and effective press releases all help to improve your visibility.

However, guest blogging provides an opportunity for a big bump in buzz.

One mention or retweet by a website with a large following can be worth a million dollars to a small company.

If you blog everyday, and 50 people follow your blog, slowly but surely you will gain a follower or two. One mention on a site that has an audience of 50,000 people can immediately boost your visibility ten-fold or more.

Of course getting accepted as a guest blogger takes time. A site with a large subscriber count is not going to trust just anybody to write on their site. However, they will never know you exist if you don’t take the time to ask. Strategically seek out blogs that specialize in your industry and pursue partnerships with them. By proving that you are an asset to them, they will become an advertisement for you.

The steps to using guest blogging as an effective strategy are simple.

First, find blogs with a lot of traffic that are specific to your field and attract the audience you are seeking. Second, whether they are looking for guest bloggers or not, find out the stakeholders of the site, and present them with the reasons you can add value and perspective to their company. Show examples of what you have written, offer specific topics that you have a unique perspective and expertise in, and explain how it will benefit their readers and site. Finally, don’t get discouraged. This is a long term strategy and it likely will take more than one email or call to convince people. Follow-up, offer demonstrations of what you can offer, and be politely persistent.

Once you guest blog for a credible site you will be invited into the fraternity and invitations will come from many reputable websites. Getting that first opportunity is not easy. However, believing in yourself, and pursuing opportunities to provide guest blogging is a way to gain a lot of attention quickly. Even if the process takes time, you are investing in yourself and your company. One guest blogging opportunity can launch your site to the prominence you are seeking.
John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization. 

Receive a free SEO Report and Evaluation on your website.

Do you know the best time to post your blogs?  Follow socigen on twitter.

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“I’m Alive!” Getting Your Site Crawled Frequently

March 5, 2013 By Leave a Comment
crawled

crawled

What website do you check most frequently? Is it twitter, facebook, espn.com or cnn.com? Wherever it is that draws you in, there is probably a good reason. And that reason is may be frequently updated and new information. If a site has the same information at 8am as it does at 4pm, there is little reason to check it out more than once a day. If a site has the same data on Monday and Friday, there is no great reason to go there more than once a week.

An SEO company knows that getting crawled by search engines is a great way to increase visibility. There are many ways to get noticed, but consistently high quality and frequently updated content remains the best.

There is a good reason that cnn.com gets crawled many times during the same day by search engines and the local yogurt shop’s website is checked out infrequently. CNN is constantly producing new content while the yogurt store keeps the same old information like store hours and address up all the time.

If the yogurt store had a daily blog, changed their flavors online frequently, and produced more original content, search engines would crawl their site for new information more frequently.

In addition to new and updated content, optimizing information goes a long way towards achieving visibility. Search engines need context and making sure that you have keywords in the title, description, and meta tags are important. These are some of the tools that alert search engines to what a page is about and that it has been updated.

Other ways to increase how frequently your site gets crawled include making sure the page load time is quick, avoiding duplicate content, and adding a sitemap.

While no one tactic beyond frequent content is the end all be all, if you concentrate on details, and pay attention to a variety of search engine optimization services, you will steadily see improved visibility.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

Do you know the best time to post your blogs?  Follow socigen on twitter.

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Backlinks: Quality over Quantity Improves SEO

February 28, 2013 By Leave a Comment
backlinks

backlinks

At one time having as many backlinks as possible was an effective SEO strategy. Regardless of where they appeared, the more backlinks the better. Recently, search engines have realized that not all backlinks are the same.

In real estate, location matters. The same is true for backlinks. Where your inbound link originates from, and what its surroundings look like help to determine the quality of the backlink. An SEO company should be able to recommend various ways to establish quality backlinks, and avoid those that hurt your business.

Backlinks are good for a variety of reasons. If you are trying to drive traffic to your site, having a link elsewhere on the internet so that somebody may link to you is valuable. However, having that link on a highly rated site, a well trafficked site, is far more helpful that either in a place that nobody goes, or somewhere that is frowned upon.

A backlink on the New York Times website where a large number of people visit and trust is far different than being among a laundry list of links that is created simply to have your name out there. Google frowns upon large pointless lists. The effect of a backlink is also minimized if it occurs on a site with a marginal page rank. Finally, there are backlinks than can hurt your site. Poor grammar, bad spelling, low quality content, and repetitive anchor text are all signs that an article has been posted strictly for personal gain. If a very large number of links go up quickly to a story, this may look fishy because a bot could be involved. Google frowns upon this tactic and acts accordingly.

There are many effective tactics to improve visibility. Guest blogging allows you to write on a topic and at the bottom of the article list your credentials and backlink to your site. This is a great way to get your name out, and use the power of a highly rated site to “advertise” your site. You are volunteering your time and expertise and in exchange for a backlink and biography on a highly rated and respected site.

Another easy was increase visibility is to comment on a blog or post in a meaningful way. This creates density in the places that your name appears and if used properly can increase awareness. Making thoughtful comments, and using key words, such as mentioning your name or companies name, may drive business and certainly will be noticed as another place on the web that you are a presence.

Finally, it is important to remember the human nature of backlinks. While it is easy to get caught up in html code, you are trying to attract people. Visual content attracts people. Images, charts, and anything eye catching is a good way to bring somebody in, and if the content is unique or interesting it helps create backlinks. Furthermore, if you post a positive review on a company or a product, there is a good chance the person running that business will backlink to your review. In a lot of ways, quality backlinks are about networking and due diligence.

 

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

Do you know what sort of content your site needs to grow? Follow socigen on twitter.

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