If you don’t believe that SEO is important and gaining in its scope, the latest piece of evidence comes from an unlikely source.
Science SEO is gaining traction and being encouraged by the type of agencies and publications that normally are considered very educational and not all that interested in gaining visibility.
Not only is SEO writing becoming a part of science journals, but it is changing the way and the topics that science writing focuses on.
On the Scientific American blog Khalil A. Cassimally reports that more and more science writing is being done specifically for the web.
SEO and SMO are becoming increasingly important in science writing.
His believes that gaining exposure and increasing readership if it doesn’t come at the expense of the quality and scope of writing is something that can be applicable to any business.
If science SEO is legitimate, and we have discussed how sports SEO, and dental SEO can be big business, the ultimate conclusion is that an SEO company can target just about any industry. What Cassimally mentions are small things that scientists can do in their writing to become more modern, but another option would be to continue producing content and have an SEO company work on the optimization.
It is important to remember that content is king when it comes to SEO, however, there are many other steps to creating buzz and improving visibility. While keywords, and certain titles that appeal to Google are a good start, an SEO company is going to go five steps past that to make sure that headline tags, title tags, image tags, backlinks, directory submissions, infographics, social bookmarking, and article submissions are all handled properly and optimized for the greatest potential audience.
It would be very easy, and likely more efficient for a scientist to pay a very small fee and have an SEO company manage their web presence while they could focus on what they do best and enjoy most, science.
This is the case for a lot of businesses. What is most interesting about Cassimally’s article is that a shift in getting work on the web and noticed has taken root in science. If science SEO is ready to explode, you better believe the same is true for just about every other field in the world.
John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.
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