science seo

If you don’t believe that SEO is important and gaining in its scope, the latest piece of evidence comes from an unlikely source.

Science SEO is gaining traction and being encouraged by the type of agencies and publications that normally are considered very educational and not all that interested in gaining visibility.

Not only is SEO writing becoming a part of science journals, but it is changing the way and the topics that science writing focuses on.

On the Scientific American blog Khalil A. Cassimally reports that more and more science writing is being done specifically for the web.

SEO and SMO are becoming increasingly important in science writing.

His believes that gaining exposure and increasing readership if it doesn’t come at the expense of the quality and scope of writing is something that can be applicable to any business.

If science SEO is legitimate, and we have discussed how sports SEO, and dental SEO can be big business, the ultimate conclusion is that an SEO company can target just about any industry. What Cassimally mentions are small things that scientists can do in their writing to become more modern, but another option would be to continue producing content and have an SEO company work on the optimization.

It is important to remember that content is king when it comes to SEO, however, there are many other steps to creating buzz and improving visibility. While keywords, and certain titles that appeal to Google are a good start, an SEO company is going to go five steps past that to make sure that headline tags, title tags, image tags, backlinks, directory submissions, infographics, social bookmarking, and article submissions are all handled properly and optimized for the greatest potential audience.

It would be very easy, and likely more efficient for a scientist to pay a very small fee and have an SEO company manage their web presence while they could focus on what they do best and enjoy most, science.

This is the case for a lot of businesses. What is most interesting about Cassimally’s article is that a shift in getting work on the web and noticed has taken root in science. If science SEO is ready to explode, you better believe the same is true for just about every other field in the world.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

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The post Even Scientists are Catching the SEO Bug: Science SEO is Here appeared first on SEO Company | Search Engine Optimization Company | Google+ Local SEO.

domain name

We talk about content, optimization, and SEO tactics all the time, but your domain name continues to be an important factor in how visible your site becomes.

How you chose your domain and the way that it impacts your business is significant, and therefore it is right to brainstorm many options and consider a variety of ingredients when choosing how to name your domain.

For a long time many SEO companies recommended using keywords in your domain name.

Buying multiple domain names that highlighted the exact keyword you were targeting was common. This made a lot of sense since keywords in domain names were a factor in Google’s algorithm, and often when you received a backlink, the keyword phrase was a part of the anchor text.

While keywords in domain names are still helpful, recent Google updates have indicated that they no longer are as important a factor for page ranking as they previously were. Recent studies have shown that the EMD ranking and correlation have slipped significantly over the last few years for sites with keywords in the domain name.

That being said, if you have a domain name that describes your product, it is still much easier to find than a generic name. Furthermore, even if you use a specific domain name like drangiepeterson.com, it is not as effective as something more broad and descriptive like cosmeticsurgeons.com.

Perhaps the ideological change taking place is the need to recognize that a brandable name is just as important a keyword in your domain.

Using a memorable name is a great way to bring people in and have them come back to your site. Having a name that means something and says who you are gets to the point quickly and attracts the target audience. Your domain should not only be easy to remember, but simple to spell. If you can come off as confident and competent, it is excellent to seem like an authority on a topic. A site with just one or two words is best for users logging on using mobile devices, and again it makes the URL easier to remember. Finally, setting yourself apart from your competition by building a brand around a unique name, feel and vibe goes a long way towards marketing yourself as someone and somewhere people want to gravitate towards and engage with.

It is really easy to jump head first into search engine optimization, content generation, and making your mark. However, taking extra time and resources to pick the perfect domain is the SEO jump start that can benefit your business today, tomorrow, and into the distant lucrative future.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

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event seo

Planing an event is a major undertaking. The larger the gathering the more work it takes.

However, if you are SEO savvy, every step along the way should be an opportunity to create content. Your Event SEO is just as important as the event itself.

It is time to stop thinking of the process as a means to an ends and more of a step worth promoting and discussing. Your brand is every step you take, not just the final product that you produce. There is interest in how you get to the conclusion. Use people’s interest as a way to drive your SEO business.

Let’s say you are a part of a local real estate company in Charlotte, NC. You are having a guest speaker talk to a group of clients, prospective clients, and other people in the industry. You are going to send out invitations to 200 different people for an event at a local hotel. A cocktail hour will take place in conjunction with the event. Each portion of the event should be marketed on its own and collectively.

Creating and promoting a hashtag for your event gets the word out weeks and maybe even months before the big day.

You can drive engagement by encouraging people to tweet and otherwise mention your event. This can be done by using the branded hashtag frequently. Make mention when the flowers are purchased, arrive, and are displayed. Use the hashtag when invitations are selected, mailed out, received, and returned. The hashtag will only become popular if people see it and begin using it themselves. If you push it, people will respond.

In addition to the hashtag, every piece of the planing puzzle is content for a blog post. Write about how you chose the particular flowers, what the weather forecast looks like, how many different areas people are coming from, your excitement about the venue, the speakers, helping the community. If it is part of the process, write about it. People become more engaged and interested in events that appear significant. The bigger deal you make, the more important it seems, and the when you produce content, your SEO improves driving more eyes to your business.

During the course of your event it is important to continue being interactive. Mention attendees by name on social media and watch them respond and help you create buzz. Send frequent updates about the event, make sure to thank people publicly, and keep the hashtag going. The longer period of time you can stay relevant, the more people learn about your company.

When the event is over, blog about every aspect of it.

Creating content is a huge part of effective SEO.

Blog using photos, video, keywords, and don’t just summarize everything in one big post. Make separate posts on each element of the event. If you spend the time and money to put it on, you mine as well get the full value out of your event.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

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The post Having an Event? Emphasize Event SEO to Maximize Visibility appeared first on SEO Company | Search Engine Optimization Company | Google+ Local SEO.

media seo

One of the best ways to generate quality backlinks is to have a newsworthy item.

Previously we have posted articles about how a major event like the Penn State scandal can cause buzz,  and the way that an effective press release  can earn the attention of the media. It is important to remember that an SEO company’s job is to increase visibility.

However, the media is not a businesses partner. A major part of effective SEO is promoting, pitching, and crafting the importance of what you are doing to organizations that can help get the word out.

A good restaurant review can be the difference between a new business succeeding or failing. Before a restaurant gets reviewed somebody at a local newspaper must determine it is worth trying. Just opening a business does not mean that the media is going to write an article or do a feature story that leads to increased knowledge of your business. A well known chef, a great location, or a compelling story however may attract attention.

SEO is about creating buzz.

This can be accomplished in a variety of ways. A large audience still watches television, reads the newspaper, and listens to the radio. News gathering agencies need stories to write about and broadcast. An SEO company needs to pitch stories understanding that they can get their message across so long as there is news worthy of reporting.

This leads to the question, what is actual news? The economy is a big deal. If your business is thriving, why? A media organization does not want to hear that by in large things are going pretty well. However, if you have numbers to support your claim that the business is growing, if your company is hiring new employees, or if you are now offering a new product or service that will impact the community then you have news.

Just like the boy who cried wolf, the media does not want to hear from you constantly unless you have something worthy of their consideration.

Similarly, you might always watch a certain channel’s news and love their anchors, but the people sitting at the desk are reading copy not deciding what goes on the air. Contact reporters that cover your field. Furthermore, develop relationships with those reporters by reading their stories, following them on Twitter and Facebook, and interacting with them when it is appropriate. Developing relationships as a means to improve your SEO is no different than networking with colleagues in any other walk of life.

Another way to improve visibility is by becoming an expert. Journalists must rely on people in the field to offer perspective of many issues. If you are an active blogger who has connections in business and can market yourself as an authority on a topic you can become someone the media goes to when they need a quote on a particular subject. If you can market yourself successfully as an expert the media vouches for your work and advertises your name and your interests.

In order to use the media to improve your SEO it is important to understand the media.

Their job is to report news. In doing so they may promote a business but that is not the reason for a story. When you write a press release or reach out to a reporter consider what news you have, how it impacts their audience, and what makes it viable. Use your knowledge and expertise as a tool and recognize it takes time to develop relationships. SEO can be a pursuit that requires patience. Using the media is an SEO strategy that takes time but can pay off with significant results.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

Do you know what sort of content your site needs to grow? Follow socigen on twitter.

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Sports SEO

Over the last couple of weeks I attended the Final Four and the Masters. They are in stark contrast when comparing the experience for an average fan. In Atlanta basketball fans sat a very long distance from the court, paid incredibly expensive concession prices, and if they dared drive to the stadium, a new home loan to pay for parking was practically essential. At Augusta National tickets are nearly impossible to obtain. However, if you can get in the door, parking is free, food is cheap, and patrons get an amazing view of the greatest golfers in the world. These two experiences reminded me about the importance of catering to your customer.

An SEO company is providing a service.

Making that service easy, memorable and effective is not simple. However, good service and a smile on the customer’s face at the end of the day is very good news for repeat business and referrals.

Unlike the NCAA Tournament or the Masters, one of a kind events, your business likely has competition. The more options a customer has the more important it is to provide quality service at competitive prices.

For an SEO company it is important to be able to show what you do, how you do it, and what results it yields.

It is easy to talk in buzzwords that the average customer might not understand. Terms like increased visibility, and URL structure could mean something to one person and have a different meaning to a second person. If you provide SEO services there are three steps that can be taken to explain what you do and why it works to potential clients.

An SEO company should explain what search engine optimization is. This can be done concisely. SEO is a way to help your potential customers find you through search engines.

Go into a little more detail about the tactic you use and why they are effective. Also show examples of each step along the way. Explain the way a title tag works, show it to customers, explain the algorithms search engines use, and do the same thing for other strategies that you use. Finally, use evidence to make your argument. Have your customers improved their business? Has traffic on their site increased? Have testimonials and give numbers to show that what you are doing works.

One of the best ways to illustrate your effectiveness is to show examples.

Show potential clients what an optimized site looks like, how it appears in Google, and the number of users that are finding and interacting with it. Show a site that is not SEO and mobile friendly. See if you can find it in search engines, and what is the traffic on that site?

If your family has fun attending baseball games and you are treated well without breaking the bank it is likely you will return. If your kids are bored, the prices are too high, or the seats are so far away that you can’t see well it is unlikely you’ll be back for more.

An SEO company is a lot like a sporting event. What are you offering, at what price, and how does it compare to my other options?

Promote what you do well and illustrate it in a way that is easy to understand. Potential clients might not want to become experts in the field but they do need assurances that they are doing the right thing and have reason to believe it is an investment that will make their business grow.

Dave Friedman broadcasts basketball games at Winthrop University and has covered games in the NFL, NBA, MLB, and Final Four. 

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The post Sports has Fans Like an SEO Company has Customers appeared first on SEO Company | Search Engine Optimization Company | Google+ Local SEO.

Google is the Modern Yellow Pages

It has come time once again to remind ourselves exactly what search engine optimization is.

J.C. Kendall wrote an interesting article on the topic recently  that makes a handful of good points. It is very easy to get caught up in SEO, or SEO services or an SEO business without remembering the larger concept. It is equally possible to become so ingrained in link building, image tags, title tags, and URL names that you forget why SEO is helpful. Simply put, SEO is a way to help your potential customers find you through search engines.

It is easy to understand how a lemonade stand works. You pick a busy intersection, have a couple cute kids hold up a sign that reads “Lemonade 50¢,” and wait for thirsty customers to buy a refreshing drink. SEO is the same concept.

Who are your potential customers and how do you make them aware of you?

It is easy to go off on a tangent and try to attract a broader audience. However, your business needs to be honest with itself about who your customers are and where your next account may come from. Recently we have highlighted dental SEO and golf SEO as potential clients. Ask yourself what your company does best, who that caters to, and how best to attract other similar strategic partners.

The tools of SEO are valuable to know.

Link building can enhance the profile of your business. However, you need quality links. A link on a site that doesn’t get traffic is not going to bring potential customers to you. Links must appear in places that your audience is going to see. If you own a plumbing business in Tulsa, OK, a link on the Washington Post website doesn’t do you a lot of good. Your content needs to be geared towards the customers and area that potential business partners traffic.

At times we think about Google, Yahoo, or Bing as larger than what they actually are. While indeed they are billion dollar enterprises, in most cases they are the modern version of the yellow pages. Instead of having a larger ad, a catchy phrase, or a fun graphic printed in a big book, your SEO is the way to stand out when a potential client types in “plumber + Tulsa.” Search engine optimization is the effort you put into your site that makes you stand out to a potential client.

Just like various tactics used to advertise in the yellow pages, there are many tools to SEO. In the yellow pages you could have an ad under “plumber” and another under “home repair.” You could use bold faced type, buy a larger ad, offer a coupon, have an 800 number, or offer testimonials. In SEO there is link building, or URL tags, or image tags, social bookmarking, guest blogging and so forth and so on.

Remembering the goal, and focusing on that audience is crucial to effective SEO.

Don’t get bogged down in the minutia. Who are you looking to reach and what will attract that person? SEO can be the difference in growing your business and remaining stagnant if you use it properly.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

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Golf SEO

One week a year the nation focuses its eyes on Augusta, GA. The Masters is unlike any other sporting event. While most events allow for wall-to-wall coverage, the premier golf tournament of the year restricts the amount of television coverage it allows. It has fewer commercials during its broadcast than any other sporting event, and does not cram in every last body that they can sell a ticket to. Being a private club gives Augusta National Golf Club the chance to outline whatever policies they want. It also focuses attention on the sport of golf.

An SEO company should recognize the opportunity that golf presents. Golf SEO is a legitimate strategy for companies to consider.

While you gaze at perfectly manicured azalea’s this week, and watch in awe as Tiger Woods and Rory McIlroy make a difficult course look easy, consider the commercial possibilities not only at Augusta National, but throughout the golf world.

Golfers represent a great customer base. They are an educated, affluent group of people with discretionary income.

Most are successful. All enjoy chasing around a little white ball on a perfectly sunny afternoon. Given a chance to learn how SEO works, golfers are likely to recognize the way golf SEO can benefit them.

Educated and affluent people look for ways to better themselves and their businesses. Search engine optimization is all about increasing visibility. An SEO company knows many easy ways to showcase a business and drive customers to their site.

Whether your industry is directly related to golf or not, finding clients among golfers is realistic. An SEO golf company is just like search engine optimization for any sector of business.

Obviously if you sell golf equipment or paraphernalia you want to target golfers. However, if you are a car company, a bank, or a fine dining establishment, golfer’s are likely to indulge in those luxuries too. Furthermore, golfers made their cash somewhere. An SEO company can be a partner with a golfer as opposed to somebody selling goods or services to the customer. It is also important to make sure that golf SEO is fully setup as the weather gets warm and players hit the course at the start of summer.

If you offer SEO services, and have an interest in golf, being a member of a club can pay dividends. Business is conducted on the course. Just like a networking seminar, or a lead that a colleague passes on to you, those who you interact with at the club become familiar with you and may partner with you. Whether a golfer is in high finance, owns businesses, or sells real estate, all of those sectors can benefit from SEO. Search engine optimization for golf takes the same marketing skills as attracting business with any company.

To make a long story short, don’t eliminate where and when you may find business partners. Making cold calls and following leads may lead to increased sales. Having a relationship with the club pro at your golf course, or getting to know the management at any local establishment can lead to friendship, working together, referrals, and financial health. Putting yourself in situations to succeed is half the battle when it comes to finding new clients.

Dave Friedman broadcasts basketball games at Winthrop University and has covered games in the NFL, NBA, MLB, and Final Four. 

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The post Golf SEO Can Strengthen Your Business appeared first on SEO Company | Search Engine Optimization Company | Google+ Local SEO.

Facebook News Feed

Last month Facebook redesigned its News Feed.

It sectioned off friends, photos, and music like a “personalized newspaper.” The idea is to get more people to interact with the News Feed on a frequent basis. By better sorting your friends, close friends, music, photos, and games, Facebook is able to personalize individual menus so that the sections you most frequently access are ordered as such. Facebook believes this update grabs the attention of more people across a range of devices. However, not everyone agrees that the intentions are so pure.

CNET thinks that a major motivation behind the Facebook News Feed changes is the ability to give advertisers immediate results.

While Facebook didn’t need the redesigned News Feed to make the change, the timing was sensible, and the technology is better suited to go directly from advertisers to users.

The argument made by Jennifer Van Grove is that by opening up its News Feed to targeted ads that members can’t miss, Facebook is looking after advertisers first, and users second. Using cookies advertisers can offer up products consumers have shown an interest in. Facebook previously allowed advertisers to pitch members with these types of ads in the right-hand sidebar. Now, as a part of the News Feed, there is no ignoring the ads. Furthermore, the ads are now much larger thanks to the redesign.

The New York Times has uncovered a different yet related issue with Facebook. When sharing stories on Facebook it appears that those who are paying Facebook to promote their writing using the company’s sponsored advertising tool are getting significantly more traction. This wouldn’t be a problem except for the fact that originally you didn’t have to buy a service to put together a long subscriber list that was interested in your work. Now, using the same list that you worked hard to build up, it seems Facebook has decided to prioritize those buying space on their News Feed over content that users are signing up for.

While it is easy to complain about changes, the average business needs to adjust and deal with the new reality. Business 2 Community looks at the Facebook News Feed redesign and points out some helpful tips. Thoughts include how to maximize exposure with the larger photos, the way more choices on the type of feeds you request is a lot like Google+, and how this can create more work or allow you to share with more people, and how visualizing everything you do will gain more traction.

Understanding new algorithms and changes that companies like Facebook, LinkedIn, Google, and Twitter make is vital because you need to know how they effect you and your ability to interact with users.

The Facebook News Feed changes don’t mean life or death. However, being aware allows you to adjust your strategies, understand what your potential customers are seeing, and plan for the future.

Being on top of new information can help you to get an edge on the competition, whether that means taking advantage of a change, or simply having knowledge that might sneak up on others.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

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Dental SEO

In a lot of ways SEO is a buzzword. In a business where a web presence is a secondary thought, the idea of having strong SEO, whatever that is, seems like a good idea or concept, but details are murky.

If you are a dentist, orthodontist, periodontist, or other dental professional, attracting new patients is important. Dental SEO could be a factor that sets your practice apart from your competition.

There is no doubt referrals are a big part of business. Having patients come back regularly is also essential to a successful office. However, SEO is a way to find new patients that otherwise would not know that you exist. The further society gets from the yellow pages, and the more frequently people change jobs and move, the greater the need is to not only have a web presence, but be active on the internet.

Search engine optimization for dentists, orthodontists, and all other oral care is an emerging and becoming more popular.

An SEO company knows all of the important tactics to get your website seen. Many dental offices have websites with essential information like their address, phone number, and a brief biography of the people working there. Some sites may include information about what insurance they take, or a history of the office. This is useful data and is a start to improving your dental SEO. However, you must combine the basic information with other dental company SEO techniques like using directories, focusing on keywords, and having correct image tags and page names.

In a society where everything is done quickly, and digitally, not having an active and significant web presence may hurt you business. People look for real estate online, do their shopping on the internet, search for recipes, learn how to help their kids with homework, and find doctors and dental professionals by using Google or other websites that cater to people needing instant information on a particular subject.

Dental SEO, Orthodontal SEO, and search engine optimization for oral care are ways to draw attention to your practice.

Making your site stand out using a host of SEO strategies including frequently updating and adding new information, using keywords, proper heading, image and title tags, and creating backlinks are important. So too is getting involved with directories. If you search “dentist” sites like 1800dentist.com, mylocaldentist.com, dentistdirectory.com, and dentistry.com appear. Those sites wouldn’t be there if people didn’t use them, and if they were not SEO friendly. Those are companies you might want to become involved with, or at least look into.

It is difficult to tell a professional that recruiting and marketing are important when they spend all day catering to patients and trying to improve peoples lives. However, you can not assist others if they chose a different dental professional. While your business might be altruistic, there is always competition, and what amounts to a very little bit of dental SEO work can be the difference between future business finding its way to you or your competition.

John DiCristo has worked in digital marketing for more than two decades. A Charlotte SEO Company, socigen works with clients throughout the world to enhance their search engine optimization.

Receive a free SEO Report and Evaluation on your website.

Do you know what sort of content your site needs to grow? Follow socigen on twitter.

The post Dental SEO Can Set Apart your Practice appeared first on SEO Company | Search Engine Optimization Company | Google+ Local SEO.

Business of Sports

When it costs millions of dollars to advertise on the Super Bowl, or TV networks bid just shy of a billion dollars a year to have the rights to the NCAA Tournament, it is clear that sports and business are one in the same.

An SEO company caters to businesses of all sizes. Sports are a business.

That’s why teams, leagues, and even individual players are now focused on marketing. If you run a company, keep your eye open for sports entities as potential clients.

Almost every athlete of significance has his own social media business. Even if they don’t look at it as a business, somebody, the athlete or an employee of the star, is running their Facebook, Twitter, and personal website. The same is true for not only professional sports leagues, but youth sports organizations, local high schools and colleges, rec league teams, and all of the businesses that cater to athletes like sporting good stores, equipment companies, and those that sell paraphernalia. These are potential clients.

The local sporting goods store is probably very good at creating beer league softball uniforms, making sure you get the right size shoes, and having inventory for whatever sport you might be playing. The chances that they have an expert on SEO, graphics, or social media are unlikely. The same is true for the local youth league. They do a great job of providing kids a safe environment to learn sports. They are adept at providing qualified coaches and umpires that allow kids to have fun and be exposed to a new hobby. However, they likely are not marketing professionals.

The sporting goods store only succeeds if customers show up. The youth league prospers when kids sign up. If nobody knows that they exist, it is difficult to thrive. Whether it be SEO, social media, or traditional advertising, these businesses can benefit from the same tools that many companies are using.

If a family moves into a new community, and needs a sporting good store, they might search on Google “sporting goods store + Charlotte, NC.” If the family has children, and they are looking for a soccer league they might search “youth soccer + age 8-10 + Charlotte.” Companies that have invested in basic SEO are going to prosper under this very feasible scenario.

The business of sports is huge.

Trying to break into it at the major league level is not realistic. However, attracting local customers, who serve local clients, and improving their ability to attract people to their stores or leagues can pay dividends. Striking up relationships with people who are involved in sports can open the door to many opportunities.

Dave Friedman broadcasts basketball games at Winthrop University and has covered games in the NFL, NBA, MLB, and Final Four. 

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